| B.M.M. (BACHELOR OF MASS MEDIA) |
This is a three year full time course and is being conducted in six semesters. A candidate for being eligible for admission to the Bachelor of Mass Media (B.M.M.) shall have passed XII Std. Examination of the Maharashtra State Board of Higher Secondary Education or its equivalent examination from the Arts, Science & Commerce Stream. |
The course has two optional streams like Advertising and Journalism and shall consist of 36 modules comprising of 36 theory papers, and one project. |
| SEM. |
SUBJECTS |
Papers |
| I |
Advertising & Journalism |
1. Effective Communication Skills - l.
2. Fundamentals of Mass Communication
3. Introduction to Computers
4. Landmarks in 20th Century World History
5. Introduction to Sociology
6. Economics |
| II |
Advertising & Journalism |
1. Effective Communication Skills - ll.
2. Political Concepts and Indian Political System
3. Principles of Marketing
4. Introduction to Psychology.
5. Principles of Management
6. Introduction to Literature in English |
| III |
Advertising & Journalism |
1. Introduction to advertising
2. Introduction to Journalism
3. Introduction to Public relations
4. Introduction to Media Studies
5. Introduction to Culture Studies
6. Introduction to Creative Writing |
| IV |
Advertising & Journalism |
1. Mass Media Research
2. Organisational Behaviour
3. Understanding Cinema
4. Radio and Television
5. Advanced Computers
6. Print Production and Photography |
| V |
Journalism |
1. Reporting
2. Editing
3. Feature and Opinion
4. Journalism and Public Opinion
5. Indian Regional Journalism
6. Niche and Magazine Journalism-l |
| V |
Advertising |
1. Advertising in contemporary society
2. Copywriting
3. Advertising design
4. Consumer Behaviour
5. Media planning and buying
6. Brand building |
| VI |
Journalism |
1. Press Laws and Ethics
2. Broadcast journalism
3. Niche Journalism II
4. Internet and issues in the global media
5. News Media Management
6. Contemporary Issues |
| VI |
Advertising |
1. Advertising and marketing research
2. Legal environment and advertising ethics
3. Financial Management for marketing and
Advertising
4. Agency Management
5. The principles and practice of direct marketing
6. Contemporary Issues |
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